Our environment is basically what shapes us. The only aspect that in my opinion that our culture and environment does not shape, but only influences is religion. But other than that what we eat, drink, the way we dress is very influenced by our environment. Moving from Brazil and coming to the United States, not only influenced me on life perspective. But today i inherited both cultures. Everyone is influenced by their families and cultures, social life. Marketing subliminal perception only works for those who are interested on the product. For example, Baseball ads will not function in South America because, it is not a baseball oriented culture. But it will work in the United States.