Prices are what turns on consumers to buy products. In my opinion if a company has a great marketing team and can brainstorm ideas to call the consumer’s attention, the consumer will purchase the product. As I have mentioned before, we live in a generation that consumers are obligated to “buy.” People want to be able to have to buy. People nowadays are more inclined to the fact that they need to but instead of can I buy? Can I afford to buy? Do I have money to buy? Am I willing to wait in order to buy? And most people will answer No to all of these questions.
It’s interesting how public relations is very important in the marketing world. To target an specific group of people is not easy. To run a business requires a lot of effort and dedication which many people don’t have. Many business’ owners. I learned this week that to have a successful business you must have a successful marketing plan.
Looks like that all human beings wants to become is powerful! Education is forms leaders nowadays? or do we also need experience? Seems like that a diploma speaks louder than anything. We have Steve jobs for example, a guy whom was a drop out and revolutionized the world. I am not saying that education is meaningless, but it is also meaningful. In today’s age, a technological age, it is required people whom are also technological. But leaders should also consider someone’s background and history. We have alot of these people out there.
Businesses are over loading their employees with work, work outside of their job categories and job capability. Some people might ask if job slavery is over? Well, this is a type of “legal” slavery. Stress level is going sky high. Satisfaction rates are going down, and bosses salary is going up. Favoritism is coming to play again on the work force. With the jobless rate going up, to find a job today you have to know people. Education is not a big factor anymore, if you are flexible and a good guy is basically what the resume needs. Leadership is a big lack in this country. When will real leader rise up?
This week in the marketing news, i learned about marketing channels. How important is for a company to know whom they’ll target. The importance for marketing channels is that the Producer must know whom they’ll target, either the consumer or the business, and sometimes even both. Five guys for example, began by distributing hamburgers and other goods to locations near them, focusing more on businesses than consumers. Not too long after they began to expand their businesses directly to the consumer. In my opnion, it is important for a company to know who their product will target during the brainstorming phase. The wrong concept about businesses is that they always aim high. Not that you cant aim high, but you must be simple and know how to utilize what you ahve and what you can afford, instead of what you dont have.
This week i learned how tough a manager’s role is at the workplace. As much as a manager tries to avoid personal issues and situations at the workplace, it is almost impossible for employees not to address these situations. Managers have to be ready for employees to bring these situations. There are many factors that influences the performance of an employees, especially personal influences. Now, for the manager is a much harder emotional management. Because, not only he needs to perform his job well, but he also needs to make thorough decisions, without letting his personal stress affect the decisions.
Product life cycle is the main problems for many companies nowadays. Apple for example, their product life cycle is very short due to the competition, that is why they are constantly creating new products at least once a year. The problem of a rapid life cycle is that competitors will gain from your idea. Your idea will be the initiative for the competitors. Companies who started their growth back in the 80s and 90s never knew that today many of them would be in a maturity stand point. New companies are perfectionizing existing products, downgrading these products to the bottom. Were in a age of innovation, the more innovation, the rapid the life cycle, the more innovation.