This week in the marketing news, i learned about marketing channels. How important is for a company to know whom they’ll target. The importance for marketing channels is that the Producer must know whom they’ll target, either the consumer or the business, and sometimes even both. Five guys for example, began by distributing hamburgers and other goods to locations near them, focusing more on businesses than consumers. Not too long after they began to expand their businesses directly to the consumer. In my opnion, it is important for a company to know who their product will target during the brainstorming phase. The wrong concept about businesses is that they always aim high. Not that you cant aim high, but you must be simple and know how to utilize what you ahve and what you can afford, instead of what you dont have.