Prices are what turns on consumers to buy products. In my opinion if a company has a great marketing team and can brainstorm ideas to call the consumer’s attention, the consumer will purchase the product. As I have mentioned before, we live in a generation that consumers are obligated to “buy.” People want to be able to have to buy. People nowadays are more inclined to the fact that they need to but instead of can I buy? Can I afford to buy? Do I have money to buy? Am I willing to wait in order to buy? And most people will answer No to all of these questions.